Brand Identity
Flooret’s brand identity is focused on quality but approachable design, with user-friendly installation and affordability. The color palette of Flooret are grouped in the coherence of their product. For example, Flooret’s Silvan floorings are hardwood, that comes from trees and so a green color is set as the main color and we built the color palette from there. I worked on creating a clean and elegant look to Flooret’s brand and using their color palettes to create different moods and tones.
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Flooret's Product Series Branding
Flooret has a series of products that have unique themes and properties to them. My role was to create the branding for each product, giving them a unique look yet cohesive to Flooret's branding. Each product consists of multiple projects, brochure, icons, packaging, and instruction manuals.
Modin Luxury Vinyl Planks
Modin Color Palette Updates
Modin Collection Brochure
Modin Instruction Manual
Silvan Hardwood Collection
Silvan Logo & Color Palette Expansion
Silvan Collection Brochure
Silvan Instruction Manual
Packaging Design
Flooret's
Brand Video
Creating Flooret's brand video was a journey that seamlessly transitioned from imaginative storyboarding to polished video production. I began with detailed storyboards that highlighted the ease of sampling and installing the flooring, as well as showcasing the unique features of the products.
Finished Production
