Project Timeline

Heuristic Evaluation + C&C Analysis

On the current WellMiss website, we did a heuristic evaluation among ourselves and also did a usability test with users to test the current site. The site has both an introduction landing page and a separate page for their community platform. Here are the following findings:

UX Copywriting

4/4

users tend to skim through blurbs rather than spending time to read about the company.

Color Accessibility

We also did a color accessibility test through Adobe Color Tester and the color palette of Wellmiss has failed all the accessibility tests.

CTAs

There were multiple unclear buttons. Users clicked on this button hoping to learn more about WellMiss, but were instead redirected to the community platform.

Disconnect Between WellMiss’s Landing Page vs. Community platform

Upon entering into the community platform, all four of our users thought they had entered a separate website due to the inconsistencies with the landing page.

Platform language and Information Architecture Intuitivity

0/4

users clicked on Welcome & Tour Guide

  • No explanation for why it is a “private space”
  • Why should a user sign up?
  • Users are not reading the Welcome & Tour Guide
  • Users who are not signed up cannot do anything in the website

C&C Analysis

Identifying WellMiss's Competitors:

We performed a comparative analysis, using a C&C approach, to assess WellMiss' website in relation to four indirect competitors: AskTia, Planned Parenthood, Kaiser Permanente, and GoodRx. Our selection of these competitors was based on their provision of holistic care or extensive information presented in an accessible manner. This analysis yielded valuable insights into how these companies present information and services, as well as how they structure their site navigation. We also observed that these competitors maintain consistent language across their websites, facilitating user comprehension and task performance. Each competitor offers multiple entry points for users to engage with their platform or services.

Understanding Users' Needs & Frustrations

6

Total Users
Interviewed

2/6

Current
WellMiss Users

While our initial research allowed us to find things that went against UX best principles, it was important for us to also get a better understanding of what current & potential WellMiss users' needs & goals were for this platform. We were able to do this by interviewing six users. Two of which were current WellMiss users referred to us by the CEO & 4 users that were screened for fit. These interviewees identified women & had experience and/or interest in receiving holistic care.

Who Are Wellmiss Users and Why Do They Need Wellmiss?

Problem Statement:
Users need access to consistent & trustworthy trauma-informed care that provides support and guidance and fits into their busy schedule so that they can progress through their healing journey.
Solution Statement:
WellMiss' desktop web platform will allow users to better care for their health & wellness by having access to live & recorded sessions lead by credible naturopathic & integrative doctors and yoga therapists that best fit their schedule with an empathetic & supportive trauma-informed community of women.

Journey Mapping

Balancing Constraints and Prioritizing Tasks

We decided to focus on organizing the hierarchy of content, making sure the language used on both the main website as well as platform was consistent & universal as to not make the learning curve so steep & to keep it cohesive.

Must

  • Navigation Bar
  • Dashboard
  • Uniform Terminology
  • CTAs that lead to:
    Landing Page Sections and Community Page
  • Info Cards:
    Provide users with summary of WellMiss's purpose and services
  • Footer Navigation
  • Sign In / Sign Up Option
  • Profile Page

Should

  • Announcement Banner
  • Filter for Community
  • Filter for Recordings
  • Bread crumbs
  • Subscribe
  • User Testimonials

Could

  • Back to Top
  • Welcome Guide

Won't

  • Mobile Version (Due to time constraint)

Optimizing Navigation Through Wellmiss Interface

Previous WellMiss website's landing page doesn't have any kind of navigation system in place. Currently there are only some CTA buttons to join & users have to scroll through all of it to get to the information they need. As previously shown in our journey map, users skim & only being able to scroll to information is not efficient in getting the user to digest the information being given to them. Our redesign would have a navigation bar at the top to display all the necessary information needed for a user to decide whether or not they would want to go ahead & sign up to join the WellMiss platform.

Before users sign in

After users sign in

New User Flow

Mid-Fi Wireframing

Wellmiss Landing Page (About & Info)

Wellmiss Community Platform (Support from Doctors & Community)

Usability Testings on Mid-Fi

To make sure our testings are consistent throughout out the mid-fi and hi-fi design, we came up with a set of tasks for users to do. In the Pre-task, we asked them to look through the home page and tell us what WellMiss is and what WellMiss offers. For Task 1, we asked them to find an event with a doctor & practitioner, while task 2 asks users to look for someone to connect to after knowing that they both went to the same event. And lastly, for Task 3, we asked users to search a previous recording if they have missed the event.

Pre-task (Understanding Users' POV)

Can you explore the website and tell us what the purpose of this website is, as well as what WellMiss has to offer?

Task 1

You want to look into the next available Q&A with an integrative doctor on Sept 16 to see if you’d be interested. Show me how you would navigate across the website to learn more about this Q&A, and to attend it.

Task 2

It is now the next day & you’ve attended the event on Sept 16th. During that session, you got along well with one of your fellow WellMiss members, Selina Lin, and would like to add them as a friend. Show us how you would do that.

Task 3

You missed the session with the integrative doctor from last Monday, September 5th. Show me how you would find and watch a recording of the session that you missed.

Usability Testings on Results

Based on our findings, users spent over a minute completing Tasks 1 and 3, indicating difficulty in:

1. Locating the Q&A Live sessions with integrated doctors and accessing previous recordings.
‍
2. Suggesting navigation and content visibility need improvement.

3. Users spent a lot of time on the first task trying to find a way to see upcoming events because they didn't have any point of guidance to sign in order to reach the community platform.

What We Improved

We decided to focus on the copy of the informational cards. Here, we changed some wordings like "Q&A with WellMiss" to "Ask the Doctor & Practitioner" so that we can clarify that it is a live session with the professionals and not a 1:1 Q&A or FAQ session.

We also added a section on the landing page to provide a preview of the community platform, giving users a perspective of what to expect in order to get care in a safe space.

Sign Up

Instead of having users sign up by entering name, email, and password, we also let them know why they were asked to create an account. This way, we can clear up the importance of privacy and safe space in the community platform rather than having all information open to the public.

Breadcrumbs

Another feature that we added was the breadcrumbs to show where users are located when they open a page. This is helpful in terms of giving feedback to users so that they feel confident in finding the right sources.

Hi-Fi Wireframes

LANDING PAGE

The Wellmiss CEO initially approached us to address a disconnect users felt between the landing page and the community platform. In response, we focused on improving the landing page’s information architecture to give users a clear overview of what to expect.

Hi-Fi Wireframes

Community Platform

After users signed up for a Wellmiss account, we improved their navigation experience by refining copy for clarity and consistency, adding breadcrumbs, and restructuring the site’s overall hierarchy for a more intuitive flow.

Reflection:

This project gave me the opportunity to collaborate with a talented team, each bringing strong leadership and communication skills. Through this experience, I gained valuable insight into both leading and contributing within a team, as well as maintaining open communication with clients.

Beyond the collaborative aspect, I also had the privilege of speaking with women who shared their experiences with trauma and how it impacts their daily lives—deepening my understanding of the importance of Wellmiss’s mission and reinforcing the impact of our work in improving the platform.

Next Steps:‍
  • Design for mobile app
  • Adding clickable bios for WellMiss Team members
  • Making dashboard modules customizable
  • Conducting card sort for Navigation Bar
  • Further usability testing and iterations
  • Include descriptions on jargons users may not be knowledgeable on