Branding

Oni Coffee

Oni Coffee is a coffee shop and roastery in Osaka, Japan, known for its traditional Japanese roasting techniques and welcoming communal space for coffee lovers. The name comes from "Onigawara," a demon mask used historically to ward off bad spirits and worn by samurai to intimidate enemies. Oni Coffee incorporates this symbol to honor Japanese culture and create a sense of recognition for locals and visitors alike. Their goal is to be a true neighborhood coffee shop while also expanding their roastery to ship Japanese-roasted beans internationally.

Projects Duration:  1 month

Role: Graphic Designer, Video Editor

Tools: Photoshop, Illustrator, Figma

Stakeholders: Oni Coffee Client, Creative Director

Phase 01

Stylescape

Providing clients with a clear visual direction for their coffee shop’s branding.

Phase 02

Logo Creation

First Iterations

Phase 03

Branding System

Phase 04

Bringing Oni to Life

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