Phase 01
Stylescape
Providing clients with a clear visual direction for their coffee shop’s branding.


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Phase 02
Logo Creation
First Iterations








Phase 03
Branding System


Oni Coffee is a coffee shop and roastery in Osaka, Japan, known for its traditional Japanese roasting techniques and welcoming communal space for coffee lovers. The name comes from "Onigawara," a demon mask used historically to ward off bad spirits and worn by samurai to intimidate enemies. Oni Coffee incorporates this symbol to honor Japanese culture and create a sense of recognition for locals and visitors alike. Their goal is to be a true neighborhood coffee shop while also expanding their roastery to ship Japanese-roasted beans internationally.
Projects Duration: 1 month
Role: Graphic Designer, Video Editor
Tools: Photoshop, Illustrator, Figma
Stakeholders: Oni Coffee Client, Creative Director
Providing clients with a clear visual direction for their coffee shop’s branding.